Parafin

Role: Product designer
Timeline: February 2023 – current
About
Parafin is growing small businesses by providing them customized, embedded financial products through the platforms they already use, such as on-demand marketplaces, point-of-sales solutions, and vertical SaaS.
My Contributions
I am leading the design process for Parafin's newest MVP, overseeing the entire product lifecycle from concept to launch. I create UI for existing products and design system, enhancing usability and aligning designs with current design trends.
Projects
Figma component library
The component library is constantly improved to help the design team be more efficient with our day to day work and ensures our design files are up to date.
White-labeled widget
Parafins' SDKs allow partners to quickly and easily embed our product into their app or website. Partners can customize the widgets to match their brand and identity. I was in charge redesign the widgets to improve conversion.
Merchant financing analytics on the Parafin Dashboard
Real-time data lets our partners track performance both at an aggregate and granular level. The design was updated to get a new refreshed look – with better data visualization, date filters and key insights.
Before
After